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                    Concept Software

AdDummy is the page planning tool to quickly and easily create page layouts for a publication. It allows the publication planners to "dummy" the publication.

Templates are created or specific configurations, including number of pages, columns per page, gutter widths, page requests, etc. The templates defines pyramid and flood ad positions for each page and percentage of advertising allowable on the page. It also manages coupon placement and reserved areas. Display ads can be imported from Adnet or another ad entry application. Ads may also be created in AdDummy. The ads are then distributed to the pages. The finished pages are then exported to Quark for final pagination. This is where editorial copy and other page elements are added. The completed ads, usually a PDF file, can be automatically imported when Quark reads the page from AdDummy. When completed the page is ready for CTP.
Pages from AdDummy can also be sent to a laser printer as a full page or as a "thumbnail" version.

This is where the ad is booked into the system. Here we can see the ad is entered as a Full Page ad scheduled to run in the July issue. We can also see customer account and contact information.



This is the edition screen of the AdDummy program.  On the left pane of the window we see the list of ads for the July publication. We can see the size, account name, page request and a comment field. In the right pane of the window we can see pages of the edition represented by rectangles. To place an ad on the page the user simply clicks on the text of the ad in the left pane, then drags the ad to the desired page on the right pane of the window. The ads can also be moved from page to page in the right page by clicking and dragging.


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